It was the movie that defined the fashion, style and attitude of the 1990s. Based on Jane Austin’s ‘Emma’, ‘Clueless’ is one of the most iconic and memorable teen movies of all time. Despite being nearly 20 years old, the movie is continuing to inspire. Wildfox Clothing’s spring collection pays tribute to the film, replicating classic scenes in their lookbook and showcasing clothes emblazed with some of Clueless’ most memorable lines.
Wildfox’s spring lookbook is heavily influence by the 90s classic, featuring models that bear an uncanny resemblance to the film’s leading ladies: Cher, Dionne and Tai. Each image in the lookbook is inspired by memorable scenes from the film. Wildfox clothes are teamed with kitsch over-the-knee socks and Mary-Jane shoes, and the models are all carrying 90s-style mobile phones.
Paying homage to the movie’s ‘girly’ style, Wildfox’s spring collection is filled with bright and cheerful colours like baby pink and deep red. Fashion lovers can invest in a Wildfox sweater covered with a bold watermelon or sunflower graphics or a cute heart print. The collection also features slogan T-shirts and grunge-inspired tartan mini-skirts.
The new collection, although unique and memorable, is true to the Wildfox philosophy. The vintage inspired brand was founded in 2007 with an aim to combined great style with unrivalled quality. The label soon gained a following with celebrities and trendsetters the world over. Today, the Wildfox brand has expanded into jewellery, swimwear and children’s wear lines and is sold is some of the most exclusive stores in the world.