The cost of SEO campaigns is a debatable topic associated with perception. Why are they so pricey? ‘Pricey’ is a term connected with clients’ opinions. Some clients feel that SEO for $29000 is an investment, while a few may find it to be extremely expensive. Every client, website, and niche differ. Therefore, the solutions for each business differ. This means, every client will not be charged $29000. The cost will depend on the efforts and time taken to perform an efficient SEO strategy.
In general, clients aware of SEO benefits for their brand will commit keenly but those who don’t understand SEO basics will keep on wondering ‘Why does SEO costs so much?’
Australian Internet Advertising offers the best SEO services to every kind of business in Australia. They have a well-skilled creative team and knowledge to use the latest tools and strategize a potent and effective SEO strategy.
Reasons SEO campaign will seem expensive
SEO is time-consuming
SEO does not get done in a week. It takes more than 6 to 12 months for the results to be seen. There is plenty of planning involved in an effective SEO campaign. It includes on-page SEO, Off-page SEO, Social media marketing, technical SEO, video optimization, content marketing, and more.
A lot of effort is necessary to attract quality leads and conversions. PPC campaign is for short-term success, similar to a sprint. On the other hand, SEO is analogous to a marathon [long-term effectiveness].
SEO needs thorough research
SEO efforts include a lot of research just like lawyers [studying their case]. The research includes the client’s niche market learning. Competitor’s research is also involved because for a successful SEO campaign leveraging the competitor’s vulnerability can help. This is an aspect that escalates the cost of your SEO campaign.
SEO needs expertise
When an artist creates a masterpiece and they are appreciated with a huge sum for their exceptional work. In the same way, SEO experts are competent and use their skills to make their client’s websites rank high on Google.
They spend time researching and learning about the search engines algorithms that keep on changing. Knowing the tricks of their trade – like a simple yet effective tweak makes a vast difference. It is this kind of talent, you pay for!
White hat SEO practice is mandatory
White hat SEO practice includes creating quality content, integrating long-tail keywords, speed optimization, mobile-friendly site, and user-friendly navigation. A professional that follows white hat SEO practice will offer transparent pricing.
Black hat SEO involves shortcut techniques like cloaking, buying links, keyword stuffing, link farming, etc. These kinds of practices are cheap but can end your online presence and credibility. Google ranks such sites lower or even worse ban them. So, you get what your pay!
In short, SEO is costly because –
- It is a long-term strategy
- It needs time and effort [work & maintenance]
- You pay for the capability
SEO is not costly when compared to paid advertising or other methods. It is cost-effective because businesses gain the highest ROI in comparison.