Articles by Ewan Conway

The effective use of keywords remains a vitally important part of the work carried out by a agency. It’s important to make sure your pages aren’t bulging with over-used keywords, or your ALT tags over-stuffed with words that have little or no relevance to the page they’re on.

Website Localization is essential for companies that do local business.  Google Map and Local Business, Yahoo Local Results, and Bing Local Listings are the primary source of traffic for local business.  If your business isn’t located on the local map, you’re missing out on a massive amount of potential...

If you have the time and resources and you want to save some money, there are several ways in which you could optimize your site hands-on.